Holistic Shopify solutions for your business.

mar(two) is a Shopify specialist agency with 20 years of UX experience and over a decade in ecommerce. We've worked on enough stores to know what actually moves the needle — and we're not afraid to tell you when something won't.

Let's talk

Services

Engineered to convert.
Optimised to keep growing.

01

Custom Shopify Design & Development

Twenty years of UX experience means we design stores that actually work — not just ones that look good in a mockup. We build in Liquid, we know Shopify inside out, and we won't hand you something you can't maintain.

02

Shopify CRO Optimisation

We go through your store properly and tell you what's actually hurting your conversions. No padding, no jargon — just a prioritised list of what to fix and why. Most clients see results within the first two weeks of acting on it.

03

Shopify + Klaviyo Integration

We set up flows that are built around your actual customer journey — not just the default templates. Welcome series, abandoned cart, post-purchase, win-back. Done properly, email becomes one of your most reliable revenue channels.

04

Shopify Maintenance

We stick around after launch. Whether it's a bug, a new feature, a Shopify update that broke something, or just a question at 9am on a Monday — we're easy to reach and quick to respond. No support tickets, no waiting three days for a reply.

Selected Work

Stores we've built
that actually perform.

Almila Bulgaria

Turning a kids' furniture brand
into a high-converting store

Shopify Custom Coding / Shopify CRO
MASTERHAUUS

Building email automation
and a UX overhaul for Masterhaus

Klaviyo Automation / UX/UI Refresh
Marioletka

A complete visual overhaul
for a soap & candle brand on Shopify

Shopify CRO / Shopify Theme Optimization
PureGoods

Custom Klaviyo flows and templates
for an organic goods brand

Klaviyo Automation / Klaviyo Template Design
RALICA

Boosting conversions and loyalty
for a furniture brand on Shopify

Shopify CRO / Shopify Development / Loyalty Card

Like what you see?
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What Clients Say

Happy customers.
Happy agency.

"I've been working with Marto on two of my websites and I'm extremely satisfied with his work. He created a professional and beautiful design, and whenever I need changes or help, he always responds quickly and promptly. I also appreciate that he offers good ideas for the development of my projects. I highly recommend him to anyone looking for a reliable and dedicated web designer."

Marieta CEO, Marioletka.com

"We are very satisfied with the work and support. We receive fast, accurate and professional Shopify help, with attention to detail and a real understanding of our business needs. Communication is easy and clear, and tasks are completed correctly and on time. We gladly recommend him to anyone looking for a reliable partner for Shopify services and online store support."

Viktoria CEO, Almila.bg

"Working with Martin is incredibly easy. Thank you for developing the Ralica Card and optimizing our websites."

Pavlina Marketing Manager, Ralica.bg

"Martin handled our email automation and a serious overhaul of the store with no fuss. Straight to the point, reliable, and the results speak for themselves. For a business our size, having someone who just gets it done is exactly what we needed."

Viktor CEO, Masterhaus

"I've been working with Marto on two of my websites and I'm extremely satisfied with his work. He created a professional and beautiful design, and whenever I need changes or help, he always responds quickly and promptly. I also appreciate that he offers good ideas for the development of my projects. I highly recommend him to anyone looking for a reliable and dedicated web designer."

Marieta CEO, Marioletka.com

How We Work

Simple process.
Visible results.

01

First we listen.

Before anything else, we take time to understand your business — what you sell, who you sell to, and what's standing between you and growth. No assumptions, no templates. Just genuine curiosity about what makes your business tick.

02

Plan is king.

We translate what we've learned into a clear, honest plan. You'll know exactly what we're doing, why we're doing it, and what to expect. If something won't move the needle, we'll say so — your budget deserves better than busywork.

03

Build, test, repeat.

We get to work — properly. Everything is tested before it goes live, and we keep you in the loop throughout. No surprises, no rushed handovers, no "good enough".

04

Always by your side.

Launch is just the beginning. We're here for questions, fixes, new ideas, and honest conversations about what's working. We treat your business like it matters — because to us, it does.

FAQ

Questions we hear
all the time.

What does mar(two) do exactly?

mar(two) is a Shopify specialist agency. We design and build custom Shopify stores, run conversion rate optimisation (CRO) audits, set up Klaviyo email automation, and provide ongoing store maintenance. One senior team, end to end — the person you talk to is the person doing the work.

How is a Shopify agency different from hiring a freelancer?

You get the accountability and breadth of an agency — strategy, design, development and email marketing under one roof — without the overhead of a big shop. We stay with you after launch: bug fixes, new features and honest answers, usually within hours, not days.

What does a Shopify CRO audit include?

We go through your entire store — navigation, product pages, cart, checkout, speed, mobile experience — and deliver a prioritised list of what's hurting conversions and why. No jargon, no padding. Most clients see measurable improvement within two weeks of acting on it.

Do you work with Klaviyo?

Yes — Klaviyo is one of our core specialisms. We build flows around your actual customer journey: welcome series, abandoned cart, post-purchase and win-back, plus custom-designed email templates that match your brand. Done properly, email becomes one of your most reliable revenue channels.

How much does a Shopify project cost?

It depends on scope — a CRO audit is a fixed, known price, while custom design and development is quoted per project. We'll tell you upfront what's worth spending on and what isn't. If something won't move the needle, we'll say so before you pay for it.

Where are you based and who do you work with?

We work remotely with Shopify merchants worldwide — from kids' furniture and organic goods to construction hypermarkets. Everything happens over email and calls, in plain language, on your timezone.

Get in Touch

Let's talk about
your Shopify store.